TBDhouse prices
Leadership
Sticker Shock Has Brought Down Titans Before ... It Can Do So Again
Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.
Leadership
The Price, Pace, Profit Plot Thickens In A Murky Outlook
Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.
Marketing & Sales
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
Policy
As Prices Outpace Incomes Everywhere, Opportunity Dims
Wages haven't kept up. Dirt cheap interest rates are under pressure. Not enough homes -- it's evident to everyone -- is not a strategy for economic dynamism.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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house prices
Leadership 10.06.21
Sticker Shock Has Brought Down Titans Before ... It Can Do So Again
Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.
Leadership 08.24.21
The Price, Pace, Profit Plot Thickens In A Murky Outlook
Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.
Marketing & Sales 08.20.21
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales 08.18.21
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
Policy 08.06.21
As Prices Outpace Incomes Everywhere, Opportunity Dims
Wages haven't kept up. Dirt cheap interest rates are under pressure. Not enough homes -- it's evident to everyone -- is not a strategy for economic dynamism.
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