TBDhomebuyer's journey
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Together with
Audience Town
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Leadership
Adapting To Evolving Challenge On The Home Insurance Front
Home Builders: Pioneer the future of homes and homebuying with these four market-tested strategies.
Together with
Westwood Insurance Agency
Leadership
A Millennial - GenZ New Home Flash Point: Keep It Simple, Or Else
To navigate a tougher path to a homeowners' insurance solution, more homebuilders pivot to embedding a solution seamlessly into their buyers’ experience.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
homebuyer's journey
Marketing & Sales 08.21.24
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales 05.17.24
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Leadership 05.07.24
Adapting To Evolving Challenge On The Home Insurance Front
Home Builders: Pioneer the future of homes and homebuying with these four market-tested strategies.
Leadership 02.01.24
A Millennial - GenZ New Home Flash Point: Keep It Simple, Or Else
To navigate a tougher path to a homeowners' insurance solution, more homebuilders pivot to embedding a solution seamlessly into their buyers’ experience.
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