TBDHomebuilding
Marketing & Sales
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.
Leadership
Inflation And Omicron: 2 Sides Of The Same Coin For Future Impact
Commodities and Covid are inseparable in how they'll shape housing dynamics in 2022 and beyond. Here's what that means.
Marketing & Sales
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Architecture
Where Deja Vu Meets Catch-22: How Housing Cuts Down On SKU
Housing's future is simpler and familiar. The pathway there, though, is more difficult and not well charted.
Leadership
The Contrarian: How To Adapt To A Capacity-Constrained Future
TBD Dream Teamer Scott Cox looks ahead at market-rate housing's longer-run ramp way. He sees constraints increasing -- not easing -- and imagines what it will take companies to become fit to thrive in such a future.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Marketing & Sales 12.13.21
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.
Leadership 12.10.21
Inflation And Omicron: 2 Sides Of The Same Coin For Future Impact
Commodities and Covid are inseparable in how they'll shape housing dynamics in 2022 and beyond. Here's what that means.
Marketing & Sales 12.09.21
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Architecture 12.08.21
Where Deja Vu Meets Catch-22: How Housing Cuts Down On SKU
Housing's future is simpler and familiar. The pathway there, though, is more difficult and not well charted.
Leadership 12.08.21
The Contrarian: How To Adapt To A Capacity-Constrained Future
TBD Dream Teamer Scott Cox looks ahead at market-rate housing's longer-run ramp way. He sees constraints increasing -- not easing -- and imagines what it will take companies to become fit to thrive in such a future.
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