TBDHomebuilding
Leadership
Not Ones To Capitulate Without A Fight, Builders Go Full Day-To-Day
The verdict on the degree of risk – to prices, land valuations, lending agreements, vendor relationships, key team member talent retention, not to mention critical new R&D investment – is still out.
Land
Locals Got Hammered In '20 to '22 Housing Boom ... How About Now?
Hometowners often got priced-out as transplant refugees anted up ever higher prices for active for-sale inventory during the rush. Maybe some of that standing spec inventory can now price-in people who helped make those hot markets hot.
Policy
Volatility Is The New Normal In Homebuilding And Development
Beyond a bumpy, choppy, spotty near-term, turbulence seems more and more likely over the longer haul as well.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership
Why The Next 150 Days Matter So Much As Builders Seek Equilibrium
Here's three ways the markets will give clear answers to questions about where price and pace ratios may settle. The caveat is, solving for clarity won't solve for the market's contraditions.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Leadership 08.16.22
Not Ones To Capitulate Without A Fight, Builders Go Full Day-To-Day
The verdict on the degree of risk – to prices, land valuations, lending agreements, vendor relationships, key team member talent retention, not to mention critical new R&D investment – is still out.
Land 08.12.22
Locals Got Hammered In '20 to '22 Housing Boom ... How About Now?
Hometowners often got priced-out as transplant refugees anted up ever higher prices for active for-sale inventory during the rush. Maybe some of that standing spec inventory can now price-in people who helped make those hot markets hot.
Policy 08.11.22
Volatility Is The New Normal In Homebuilding And Development
Beyond a bumpy, choppy, spotty near-term, turbulence seems more and more likely over the longer haul as well.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership 08.05.22
Why The Next 150 Days Matter So Much As Builders Seek Equilibrium
Here's three ways the markets will give clear answers to questions about where price and pace ratios may settle. The caveat is, solving for clarity won't solve for the market's contraditions.
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