TBDHomebuilding
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Leadership
The Builder's Daily Readers Say They're Up To '23's Challenges
Three out of four respondents in our survey two weeks ago see a housing market on the rebound, righting itself relatively quickly.
Together with
Kohler
Technology
Trailblazers '23: Higharc Teams Up With Giants To Power Build-Cycle
"This enables agility to flow down that value chain, ultimately to where builders can engage consumers with things like a 3D, automotive-style configurator experience," Higharc ceo Marc Minor says. "The market needs more of that now."
Architecture
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Homebuilding
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Leadership 03.29.23
The Builder's Daily Readers Say They're Up To '23's Challenges
Three out of four respondents in our survey two weeks ago see a housing market on the rebound, righting itself relatively quickly.
Technology 03.28.23
Trailblazers '23: Higharc Teams Up With Giants To Power Build-Cycle
"This enables agility to flow down that value chain, ultimately to where builders can engage consumers with things like a 3D, automotive-style configurator experience," Higharc ceo Marc Minor says. "The market needs more of that now."
Architecture 03.27.23
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership 03.24.23
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
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