TBDHomebuilding
Marketing & Sales
A New Lawsuit Vs. PulteGroup Ties To Dismissal Of Senior Exec
'Betty Trester' -- a Michigan law firm representing her as client says -- is a PulteGroup shareholder with full rights to inspect detailed documents, records, and statements related to the investigation and damage control actions the company's strategic executives took late last year.
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
Architecture
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Technology
Why Entekra Tanked Is Relevant; But, Why It Matters Is Crucial
An exclusive TBD second-day lead and analysis of where Entekra's shocking failure casts critical questions on an array of housing innovation initiatives that have sprung up in the past five to seven years.
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Marketing & Sales 05.03.23
A New Lawsuit Vs. PulteGroup Ties To Dismissal Of Senior Exec
'Betty Trester' -- a Michigan law firm representing her as client says -- is a PulteGroup shareholder with full rights to inspect detailed documents, records, and statements related to the investigation and damage control actions the company's strategic executives took late last year.
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Architecture 05.01.23
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Technology 04.28.23
Why Entekra Tanked Is Relevant; But, Why It Matters Is Crucial
An exclusive TBD second-day lead and analysis of where Entekra's shocking failure casts critical questions on an array of housing innovation initiatives that have sprung up in the past five to seven years.
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
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