TBDHomebuilding
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Together with
New Home Star
Land
A Land 'Reload' Is A Pain Point Builders Did Not Expect In 2023
Having to go out now – in a business backdrop where land sellers never got the memo that they'd better concede on lot pricing – and buy land feels, to some of the builder execs we've heard from, just wrong. That doesn't mean they won't do it.
Leadership
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Together with
Westwood Insurance Agency
Leadership
A S.W.O.T. For Homebuilding In 2023 Might Look Like This
Real demand and its plain as day causes has reset a 2023 talk-track from a playing-on-defense to one that's -- cautiously -- driving toward more rapid growth on offense, with more production and more investment to feed the machine of future growth.
Leadership
A Tilted Playing Field Favoring New-Home Sales Spurs Rosier Outlook
Why is homebuilder confidence bouncing back with such conviction when the backdrop of economic, household, spending, and employment near-future-outlooks contains so many wildcards? It's complicated.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Homebuilding
Marketing & Sales 05.22.23
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Land 05.19.23
A Land 'Reload' Is A Pain Point Builders Did Not Expect In 2023
Having to go out now – in a business backdrop where land sellers never got the memo that they'd better concede on lot pricing – and buy land feels, to some of the builder execs we've heard from, just wrong. That doesn't mean they won't do it.
Leadership 05.18.23
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Leadership 05.17.23
A S.W.O.T. For Homebuilding In 2023 Might Look Like This
Real demand and its plain as day causes has reset a 2023 talk-track from a playing-on-defense to one that's -- cautiously -- driving toward more rapid growth on offense, with more production and more investment to feed the machine of future growth.
Leadership 05.16.23
A Tilted Playing Field Favoring New-Home Sales Spurs Rosier Outlook
Why is homebuilder confidence bouncing back with such conviction when the backdrop of economic, household, spending, and employment near-future-outlooks contains so many wildcards? It's complicated.
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