TBDHomebuilding
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Together with
New Home Star
Land
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership
Customer Centric: What It Means And Why It Matters
Putting the customer first has worked for Westwood Insurance Agency. Here's how it can work for you.
Together with
Westwood Insurance Agency
Leadership
PulteGroup Legal Plot Thickens As Firm Moves To Dismiss Suit
The new legal filing carries stirrings of a stiffer response to a concurrent and intertwined campaign of criticism and suspicion of wrongdoing heaped on PulteGroup top executives by the late company founder's grandson, William J. Pulte.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales 06.08.23
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Land 06.07.23
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership 06.07.23
Customer Centric: What It Means And Why It Matters
Putting the customer first has worked for Westwood Insurance Agency. Here's how it can work for you.
Leadership 06.06.23
PulteGroup Legal Plot Thickens As Firm Moves To Dismiss Suit
The new legal filing carries stirrings of a stiffer response to a concurrent and intertwined campaign of criticism and suspicion of wrongdoing heaped on PulteGroup top executives by the late company founder's grandson, William J. Pulte.
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