TBDhomebuilding operational excellence
Leadership
Fred Rothman’s Quiet Power: A Salute To Lennar’s Relentless Operator
After nearly two decades shaping Lennar’s operational core, Fred Rothman steps down, leaving behind a legacy of precision, patience, and purpose.
Together with
Builder Advisor Group
Leadership
Pulte’s Margin Discipline Defies A Price War Among The Big 3
In Q2, Pulte bets on product mix and confidence-driven buyers. Margin-first strategy sets it apart from Lennar and D.R. Horton
Leadership
D.R. Horton’s Scale Redefines Competitive Homebuilding Landscape
D.R. Horton and Lennar’s operational scale creates structural advantages smaller builders can’t match. Market consolidation is accelerating competitive pressure.
Marketing & Sales
Why Customer Experience Will Impact Builder Outcomes in 2025
Referrals, repeat buyers, and reputation hinge on post-purchase care. Homebuilders who elevate CX will stand out in tough markets.
Together with
Constellation HomeBuilder Systems
Leadership
Tariffs, Land, A Turning Tide: Private Builders Reclaim Ground
Post-tariff fallout creates a rare opening for nimble private builders to seize deals public giants walk away from.
Together with
McGuinn Homes





homebuilding operational excellence
Leadership 08.04.25
Fred Rothman’s Quiet Power: A Salute To Lennar’s Relentless Operator
After nearly two decades shaping Lennar’s operational core, Fred Rothman steps down, leaving behind a legacy of precision, patience, and purpose.
Leadership 07.24.25
Pulte’s Margin Discipline Defies A Price War Among The Big 3
In Q2, Pulte bets on product mix and confidence-driven buyers. Margin-first strategy sets it apart from Lennar and D.R. Horton
Leadership 07.23.25
D.R. Horton’s Scale Redefines Competitive Homebuilding Landscape
D.R. Horton and Lennar’s operational scale creates structural advantages smaller builders can’t match. Market consolidation is accelerating competitive pressure.
Marketing & Sales 07.23.25
Why Customer Experience Will Impact Builder Outcomes in 2025
Referrals, repeat buyers, and reputation hinge on post-purchase care. Homebuilders who elevate CX will stand out in tough markets.
Leadership 05.06.25
Tariffs, Land, A Turning Tide: Private Builders Reclaim Ground
Post-tariff fallout creates a rare opening for nimble private builders to seize deals public giants walk away from.