Marketing & Sales

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

Technology

Homebuilders Temper Upbeat Stance With A Dose Of Caution

Although market sentiment and performance – as an old friend used to say – are "better than when they were worse," few operators take a whole lot of comfort in believing that destructive turbulence is mostly over and done with.

Leadership

As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most

A double-edged sword of accelerated technological and data applications growth in our high-speed economy adds angst to what is already an emotional – if not nerve-racking – process for home seekers in their lifetime’s most expensive and meaningful purchase.

Leadership

In 2024, Homebuilders Face A Math And Psychology Challenge

The same two challenges set the terms and conditions for success in 2023, but those two essential business and operational questions will need to draw new and evolved responses for equal or better outcomes in 2024.