TBDhomebuilding market news
Land
'The Vision Thing' And Its Role Driving Orders In Dodgy Times
Clayton Garrett and Scott Snodgrass' Indigo business case may be their vision's power, portability, and scale. It could well be a fresh residential real estate business model in the making.
Marketing & Sales
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
Capital
Doldrums Unsettle Builders As Sales Slow, Cancels Creep Up
A spreading belief among homebuyer prospects is that new home prices must and will come down from where they are and – in light of the growing use of concessions and incentives – that they've already started on their way down.
Land
It's Always About Land In Homebuilding, But Now It's Different
Prices for it are high; multiple bidders for it strive to control it and build on it; borrowing costs to finance it are high, time-value-of-money costs for entitlement, permitting, etc. are running longer and longer, and ... "they're not making it anymore" has become "they're making less."
Leadership
Late-Spring Selling Softens: Speed-Bump Or Inflection Point?
The depth, geographic pervasiveness, and readiness among "haves" to become new-home buyers have created a Goldilocks era for homebuilders in 2023 and, so far, through mid-2024.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding market news
Land 06.17.24
'The Vision Thing' And Its Role Driving Orders In Dodgy Times
Clayton Garrett and Scott Snodgrass' Indigo business case may be their vision's power, portability, and scale. It could well be a fresh residential real estate business model in the making.
Marketing & Sales 06.07.24
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
Capital 06.04.24
Doldrums Unsettle Builders As Sales Slow, Cancels Creep Up
A spreading belief among homebuyer prospects is that new home prices must and will come down from where they are and – in light of the growing use of concessions and incentives – that they've already started on their way down.
Land 05.29.24
It's Always About Land In Homebuilding, But Now It's Different
Prices for it are high; multiple bidders for it strive to control it and build on it; borrowing costs to finance it are high, time-value-of-money costs for entitlement, permitting, etc. are running longer and longer, and ... "they're not making it anymore" has become "they're making less."
Leadership 05.20.24
Late-Spring Selling Softens: Speed-Bump Or Inflection Point?
The depth, geographic pervasiveness, and readiness among "haves" to become new-home buyers have created a Goldilocks era for homebuilders in 2023 and, so far, through mid-2024.
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