TBDhomebuilding economics news
Land
Steel, Skeptics, And The Real Innovators In U.S. Homebuilding
TBD MasterClass contributor Scott Finfer shares a brutally honest tale of land, failed dreams, and a new bet on steel-frame homes in Texas. It's not just bold — it might actually work.
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Leadership
KB Home Guidance Cut Bodes Sharper Sector Challenges Ahead
In a reflection of broader market tensions, KB Home — following on an earlier lowered guidance from Lennar — drastically revises its 2025 outlook downward amid weakening consumer confidence and escalating costs.
Marketing & Sales
Research: Supply Constraint Is Not No. 1 Driver Of Housing Crisis
Findings imply that constrained housing supply is relatively unimportant in explaining differences in rising house prices among U.S. cities -- suggesting that easing housing supply constraints may not yield the anticipated improvements in housing affordability.
Capital
Housing’s High-Stakes Year: Six New Home Market Shifts To Watch
A massive liquidity crunch is reshaping homebuilding’s financial landscape. M&A is accelerating as builders chase capital and growth.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding economics news
Land 04.07.25
Steel, Skeptics, And The Real Innovators In U.S. Homebuilding
TBD MasterClass contributor Scott Finfer shares a brutally honest tale of land, failed dreams, and a new bet on steel-frame homes in Texas. It's not just bold — it might actually work.
Marketing & Sales 03.28.25
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Leadership 03.25.25
KB Home Guidance Cut Bodes Sharper Sector Challenges Ahead
In a reflection of broader market tensions, KB Home — following on an earlier lowered guidance from Lennar — drastically revises its 2025 outlook downward amid weakening consumer confidence and escalating costs.
Marketing & Sales 03.24.25
Research: Supply Constraint Is Not No. 1 Driver Of Housing Crisis
Findings imply that constrained housing supply is relatively unimportant in explaining differences in rising house prices among U.S. cities -- suggesting that easing housing supply constraints may not yield the anticipated improvements in housing affordability.
Capital 03.17.25
Housing’s High-Stakes Year: Six New Home Market Shifts To Watch
A massive liquidity crunch is reshaping homebuilding’s financial landscape. M&A is accelerating as builders chase capital and growth.
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