TBDhomebuilding business news
Marketing & Sales
Builders Tangle To Keep Buyers In The Game, Off The Sideline
The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Land
Lennar's Long-Planned 'Spin' Is Set In Motion As An Asset-Light Future Arrives
This move underscores a broader trend towards the "asset-light" business model, which is now widely being adopted by major homebuilding enterprises, public and private.
Leadership
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership
New Building Talent Foundation Push: Upskill Current Frontline Workers
A new "Blueprint for Upskilling the Homebuilding Workforce" focuses not on recruiting new workers but on the untapped potential of those already on the job sites to impact and improve business and operational outcomes.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilding business news
Marketing & Sales 06.26.24
Builders Tangle To Keep Buyers In The Game, Off The Sideline
The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales 06.24.24
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Land 06.21.24
Lennar's Long-Planned 'Spin' Is Set In Motion As An Asset-Light Future Arrives
This move underscores a broader trend towards the "asset-light" business model, which is now widely being adopted by major homebuilding enterprises, public and private.
Leadership 06.20.24
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership 06.19.24
New Building Talent Foundation Push: Upskill Current Frontline Workers
A new "Blueprint for Upskilling the Homebuilding Workforce" focuses not on recruiting new workers but on the untapped potential of those already on the job sites to impact and improve business and operational outcomes.
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