TBDHomebuilders
Technology
Public Vs. Private Builder Battles Spark Amid New A.I. Imbalances
These asymmetries are particularly important as homebuilding strategies for survival now and thriving later hinge on precision-managing tiny place-and-time windows of opportunity that close if you're not there to jump on them.
Together with
Constellation Homebuilder Systems
Leadership
Another Monday In Homebuilder Land: The Fed 'Pause' Edition
At this point, either the good news or the bad is masking what's really going on and what's due next.
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Together with
Westwood Insurance Agency
Leadership
The Builder's Daily Thanks You For 2 Magical Years, & Counting
This moment, for just one moment, is about saying thanks for giving us a shot at being a "who" in your life, rather than just a "what."
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilders
Technology 05.25.23
Public Vs. Private Builder Battles Spark Amid New A.I. Imbalances
These asymmetries are particularly important as homebuilding strategies for survival now and thriving later hinge on precision-managing tiny place-and-time windows of opportunity that close if you're not there to jump on them.
Leadership 05.08.23
Another Monday In Homebuilder Land: The Fed 'Pause' Edition
At this point, either the good news or the bad is masking what's really going on and what's due next.
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Leadership 04.13.23
The Builder's Daily Thanks You For 2 Magical Years, & Counting
This moment, for just one moment, is about saying thanks for giving us a shot at being a "who" in your life, rather than just a "what."
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