TBDHomebuilders
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Land
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership
Customer Centric: What It Means And Why It Matters
Putting the customer first has worked for Westwood Insurance Agency. Here's how it can work for you.
Together with
Westwood Insurance Agency
Capital
Early-Movers D.R. Horton And Pretium Signal It's Their Time To Strike
The $1.5 billion agreement between Pretium and D.R. Horton reflects conviction of each of the participants around two plausibilities, or perhaps, likelihoods. That doesn't mean they're bound to turn out as expected.
Leadership
A Wall Of Worry: Homeowners' Insurance Options As Risk Rises
What's coming clear is that the business of homeownership, the business of running a business, and the business of running a state are no mean feat to align and harmonize when it comes to natural disaster risk.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilders
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Land 06.07.23
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership 06.07.23
Customer Centric: What It Means And Why It Matters
Putting the customer first has worked for Westwood Insurance Agency. Here's how it can work for you.
Capital 06.05.23
Early-Movers D.R. Horton And Pretium Signal It's Their Time To Strike
The $1.5 billion agreement between Pretium and D.R. Horton reflects conviction of each of the participants around two plausibilities, or perhaps, likelihoods. That doesn't mean they're bound to turn out as expected.
Leadership 05.31.23
A Wall Of Worry: Homeowners' Insurance Options As Risk Rises
What's coming clear is that the business of homeownership, the business of running a business, and the business of running a state are no mean feat to align and harmonize when it comes to natural disaster risk.
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