TBDHomebuilders
Leadership
Homelessness And Homebuilders: Parallel Realities Or Merging Worlds?
As the housing crisis and its effects spread faster and come to "a neighborhood near you," market-rate enterprise leaders may either end up as part of the solutions or be viewed as part of the problem.
Capital
Expected Squeeze On Banks Tightens Credit Access For All
A "tighter-for-longer" credit and lending regime may – with an uneven-handed impact – unwind some of those benign forces pulling would-be homebuyers into the new-home demand pool, and turn them negative.
Land
Will Spring's Green Shoots Take Firm Root In A Higher-Rate Era?
After today's expected Fed pause and plans to continue to raise its funds rate twice more this year, the stress tests -- on consumer households, employers, and financial markets -- will continue to try to shock them into capitulation.
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Land
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilders
Leadership 08.14.23
Homelessness And Homebuilders: Parallel Realities Or Merging Worlds?
As the housing crisis and its effects spread faster and come to "a neighborhood near you," market-rate enterprise leaders may either end up as part of the solutions or be viewed as part of the problem.
Capital 08.08.23
Expected Squeeze On Banks Tightens Credit Access For All
A "tighter-for-longer" credit and lending regime may – with an uneven-handed impact – unwind some of those benign forces pulling would-be homebuyers into the new-home demand pool, and turn them negative.
Land 06.14.23
Will Spring's Green Shoots Take Firm Root In A Higher-Rate Era?
After today's expected Fed pause and plans to continue to raise its funds rate twice more this year, the stress tests -- on consumer households, employers, and financial markets -- will continue to try to shock them into capitulation.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Land 06.07.23
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
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