TBDHomebuilders
Leadership
Sticker Shock Has Brought Down Titans Before ... It Can Do So Again
Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.
Leadership
As Stresses Pile Up, People Mean More Than Ever As Ways Forward
None of today's array of risks, threats, and challenges is insurmountable if leaders sustain the trust, resolve, and focus of team members.
Marketing & Sales
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
Products
The Risk Of Labor Shortages Vs. The Opportunity To Diversify
The rapidly-shrinking construction workforce exposes both a glaring threat and an enormous potential for transformative growth. Can the data drive action?
Land
Land Valuation And The New Geography Of Catastrophe
The future of housing and the future of home weave into the near-and-present peril around property and its value in a climate that is closing in.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Homebuilders
Leadership 10.06.21
Sticker Shock Has Brought Down Titans Before ... It Can Do So Again
Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.
Leadership 10.04.21
As Stresses Pile Up, People Mean More Than Ever As Ways Forward
None of today's array of risks, threats, and challenges is insurmountable if leaders sustain the trust, resolve, and focus of team members.
Marketing & Sales 09.29.21
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
Products 09.27.21
The Risk Of Labor Shortages Vs. The Opportunity To Diversify
The rapidly-shrinking construction workforce exposes both a glaring threat and an enormous potential for transformative growth. Can the data drive action?
Land 09.23.21
Land Valuation And The New Geography Of Catastrophe
The future of housing and the future of home weave into the near-and-present peril around property and its value in a climate that is closing in.
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