TBDHomebuilders
Marketing & Sales
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Leadership
Housing's Prediction Spin Wars Sway You From What Really Matters
Some of homebuilders' most important decisions in a market that's changing fast are ones that put them ahead of the curve.
Leadership
Safeguard Frontline Team Members From Excessive Heat
Pressures to get on build-cycle schedules and stay there run head-on into one of the Summer's blistering heat waves. It's up to field supervisors, and ultimately, strategic leaders to "sweat the details" to keep workers healthy on the job site.
Leadership
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
Architecture
Market Price Wars Begin As Builders Seek Pace Predictability
A 23% price-cut in what had been one of new home construction's hottest markets bodes the beginning of a battle for share and visibility that will sweep across all players.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilders
Marketing & Sales 07.26.22
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Leadership 07.21.22
Housing's Prediction Spin Wars Sway You From What Really Matters
Some of homebuilders' most important decisions in a market that's changing fast are ones that put them ahead of the curve.
Leadership 07.20.22
Safeguard Frontline Team Members From Excessive Heat
Pressures to get on build-cycle schedules and stay there run head-on into one of the Summer's blistering heat waves. It's up to field supervisors, and ultimately, strategic leaders to "sweat the details" to keep workers healthy on the job site.
Leadership 07.18.22
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
Architecture 07.07.22
Market Price Wars Begin As Builders Seek Pace Predictability
A 23% price-cut in what had been one of new home construction's hottest markets bodes the beginning of a battle for share and visibility that will sweep across all players.
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