Marketing & Sales

Watch The Gap Risk Between Forecast And Actual Demand

Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.

Capital

Even As Builders Nod To More Headwinds, They're Upbeat

Which builders' capability gives them a lead in the race with time? Which will get left behind? Everybody doesn't win this time.

Capital

The Demand Debate: Who's Down For The Real Count?

Why are household formation rates falling? Here's five vital statistics in structural demand builders can not afford to ignore.

Marketing & Sales

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.