TBDhome prices
Leadership
The Kitchen Table Lens: Builders' Pricing Strategies For 2022
Headline risks of price inflation and longer-haul supply chokeholds notwithstanding, here's how you might frame your pricing strategy for an extended stretch of limbo.
Leadership
Sticker Shock Has Brought Down Titans Before ... It Can Do So Again
Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.
Leadership
The Price, Pace, Profit Plot Thickens In A Murky Outlook
Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.
Marketing & Sales
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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home prices
Leadership 11.10.21
The Kitchen Table Lens: Builders' Pricing Strategies For 2022
Headline risks of price inflation and longer-haul supply chokeholds notwithstanding, here's how you might frame your pricing strategy for an extended stretch of limbo.
Leadership 10.06.21
Sticker Shock Has Brought Down Titans Before ... It Can Do So Again
Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.
Leadership 08.24.21
The Price, Pace, Profit Plot Thickens In A Murky Outlook
Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.
Marketing & Sales 08.20.21
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales 08.18.21
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
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