TBDGeneration Z
Leadership
Millennial And GenZ Buyers Drive 60% Of Home Purchases
Here’s how homebuilders and their partners team up to solve for both the math and the psychological challenges with tech when digital natives want it, and people when they need them.
Together with
Westwood Insurance Agency
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Together with
Westwood Insurance Agency
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Wellness & The Built Environment
Financial Well-Being, A New Frontier In Housing Opportunity
Financial well-being stands out as the least discussed and understood of the worries and pain-points among 3,000 respondents of Wave 3 of the America At Home Study.
Together with
Kohler
Leadership
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Generation Z
Leadership 05.14.24
Millennial And GenZ Buyers Drive 60% Of Home Purchases
Here’s how homebuilders and their partners team up to solve for both the math and the psychological challenges with tech when digital natives want it, and people when they need them.
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Wellness & The Built Environment 02.14.23
Financial Well-Being, A New Frontier In Housing Opportunity
Financial well-being stands out as the least discussed and understood of the worries and pain-points among 3,000 respondents of Wave 3 of the America At Home Study.
Leadership 12.07.21
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
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