TBDfirst-time buyer
Leadership
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
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Westwood Insurance Agency
Leadership
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
Capital
Homebuilding's Newest Public Goes Live Day One On Nasdaq
While it took more work and time to cross the finish line as a listed enterprise, the premise and promise of Columbia, S.C.-based United Homes Group, up-to-now a regional powerhouse, remains undeterred and poised for a launch.
Leadership
Here's What's Blocking The Path To Modernizing Construction
To make progress -- and reverse construction sector productivity declines that trend back to the 1970s -- the building lifecycle itself may need a new definition and retool.
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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first-time buyer
Leadership 05.18.23
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Leadership 04.06.23
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
Capital 03.31.23
Homebuilding's Newest Public Goes Live Day One On Nasdaq
While it took more work and time to cross the finish line as a listed enterprise, the premise and promise of Columbia, S.C.-based United Homes Group, up-to-now a regional powerhouse, remains undeterred and poised for a launch.
Leadership 02.06.23
Here's What's Blocking The Path To Modernizing Construction
To make progress -- and reverse construction sector productivity declines that trend back to the 1970s -- the building lifecycle itself may need a new definition and retool.
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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