Technology

The Art Of Concessions Meets The Science Of Build-Cycle Data

Finding a pricing floor means building that floor on a solid foundation of more predictable inputs, and more reliable construction cycle schedules ... converting time gained from reduced volume into money.

Leadership

Incentives: They're Not All Only About Price, ... But About Value Too

The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.

Leadership

Bellwether Lennar Sets A Pace That Challenges Others On Price

In ultra-concentrated markets where big nationals have deepened scale, where the public companies lead on price, private homebuilders hardly dare not to follow.

Leadership

Builders Jockey To Corner Share Gains In Fast Tightening Markets

Week to week and day to day changes in data on sales pace, community absorptions, concessions and incentives, and cancellations add 'headline risk' as a challenge on top of economic forces.