Marketing & Sales

A Shift From The 'Demand Pool' To A Particular Buyer You Serve

On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.