TBDdesign
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Architecture
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
Leadership
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
Homebuilding
Firms May Be More Resilient Now Than in '06 ... It's Not Just Money
Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.
Architecture
Market Price Wars Begin As Builders Seek Pace Predictability
A 23% price-cut in what had been one of new home construction's hottest markets bodes the beginning of a battle for share and visibility that will sweep across all players.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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design
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Architecture 09.29.22
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
Leadership 09.27.22
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
Homebuilding 09.20.22
Firms May Be More Resilient Now Than in '06 ... It's Not Just Money
Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.
Architecture 07.07.22
Market Price Wars Begin As Builders Seek Pace Predictability
A 23% price-cut in what had been one of new home construction's hottest markets bodes the beginning of a battle for share and visibility that will sweep across all players.
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