Leadership

How Better-Than-Expected Results Became A New Win

Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.

Homebuilding

Firms May Be More Resilient Now Than in '06 ... It's Not Just Money

Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Technology

Model Home E-Retail As-A-Service Taps Pandemic-Era Mojo

As Pulte ventures with Mine on turnkey interior design and furnishings e-commerce solutions, a business model pivot on model home economics begins to come clear.