TBDdemographics
Marketing & Sales
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.
Leadership
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
Architecture
How Builders Could Miss Where The Money Is Through 2030
Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.
Leadership
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
demographics
Marketing & Sales 12.13.21
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.
Leadership 12.07.21
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
Architecture 10.22.21
How Builders Could Miss Where The Money Is Through 2030
Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.
Leadership 10.20.21
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales 10.19.21
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
