TBDdemographics
Leadership
10 What-Could-Happens And What It Takes To Make Them So
Here's a Top 10 checklist of economy-boosting, opportunities builders could achieve, not by going-it-alone as competitors, but as a business community.
Marketing & Sales
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Land
Next-Normal Mobility Rewards Relocation, Repurpose, Reuse
No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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demographics
Leadership 05.09.22
10 What-Could-Happens And What It Takes To Make Them So
Here's a Top 10 checklist of economy-boosting, opportunities builders could achieve, not by going-it-alone as competitors, but as a business community.
Marketing & Sales 04.26.22
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Land 12.24.21
Next-Normal Mobility Rewards Relocation, Repurpose, Reuse
No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
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