TBDdemographics
Marketing & Sales
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
Marketing & Sales
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Land
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Leadership
10 What-Could-Happens And What It Takes To Make Them So
Here's a Top 10 checklist of economy-boosting, opportunities builders could achieve, not by going-it-alone as competitors, but as a business community.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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demographics
Marketing & Sales 03.02.23
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
Marketing & Sales 11.30.22
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Land 11.18.22
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Leadership 05.09.22
10 What-Could-Happens And What It Takes To Make Them So
Here's a Top 10 checklist of economy-boosting, opportunities builders could achieve, not by going-it-alone as competitors, but as a business community.
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