TBDdemographics
Marketing & Sales
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Land
The 'Wild Card' On In- And Out-Migration? Relative Affordability
Pandemics, climate disruption, and a chronic housing-affordability crisis that has taken on new proportions and a life of its own will continue to evolve as forces for out- and in-migration trends, creating new criteria for local economic winners and losers.
Land
$100M Purchase Of Gulf Coast's Truland Homes Ups M&A Ante
With the acquisition, D.R. Horton deepens an already entrenched and expansive local scale, and gets a big bump up in market share in one of the nation's 10 hottest pandemic era domestic migration magnets.
Together with
Builder Advisor Group
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Marketing & Sales
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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demographics
Marketing & Sales 08.07.23
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Land 07.14.23
The 'Wild Card' On In- And Out-Migration? Relative Affordability
Pandemics, climate disruption, and a chronic housing-affordability crisis that has taken on new proportions and a life of its own will continue to evolve as forces for out- and in-migration trends, creating new criteria for local economic winners and losers.
Land 07.05.23
$100M Purchase Of Gulf Coast's Truland Homes Ups M&A Ante
With the acquisition, D.R. Horton deepens an already entrenched and expansive local scale, and gets a big bump up in market share in one of the nation's 10 hottest pandemic era domestic migration magnets.
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Marketing & Sales 03.02.23
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
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