TBDdemographics
Architecture
Could Bigger Apartments Reverse America's Birth Decline?
A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Land
How Our 'Stuck' Housing Market Mutes Healthy Mobility
Our need to move socially and economically is the central theme in the recent book from Atlantic editor Yoni Appelbaum.
Policy
Immigration’s Double Role in Homebuilding’s Present, Future
Immigrants are key to solving both the labor crunch and -- believe it or not -- an eventual household demand shortfall. But only if policy allows them to stay, build, and thrive.
Together with
John Burns Research & Consulting
Architecture
Wellness Is the New 'Why' In Neighborhood Development
Health and well-being are no longer add-ons—they’re the foundation of value, purpose, and performance in new communities. From brain-friendly design to AI-native living, five big trends are redefining what home means now.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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demographics
Architecture 10.13.25
Could Bigger Apartments Reverse America's Birth Decline?
A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Land 06.22.25
How Our 'Stuck' Housing Market Mutes Healthy Mobility
Our need to move socially and economically is the central theme in the recent book from Atlantic editor Yoni Appelbaum.
Policy 04.08.25
Immigration’s Double Role in Homebuilding’s Present, Future
Immigrants are key to solving both the labor crunch and -- believe it or not -- an eventual household demand shortfall. But only if policy allows them to stay, build, and thrive.
Architecture 04.04.25
Wellness Is the New 'Why' In Neighborhood Development
Health and well-being are no longer add-ons—they’re the foundation of value, purpose, and performance in new communities. From brain-friendly design to AI-native living, five big trends are redefining what home means now.
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