Technology

Here's What Local Capability Means To Making BTR Projects Pencil

Lowering cost barriers for households without sacrificing an acceptable minimum gross margin describes – in one format or another – the generalized challenge of today's mixed-signals economy.

Technology

Navigating Five Moving Targets Essential To 2023's Selling Season

A constantly-refreshed, scrubbed, and synched up set of operating and decision-support data becomes a staying power must-have in tricky cost, pricing, borrowing, and planning market conditions.

Marketing & Sales

The New Home Sales 2023 Survival Guide With David M. Rice

April will be pivotal for homebuilders, especially a moment such high-stakes bets are stacking up in belief that inflation's bound for a fast, steep drop, because it's then that pace will need to come off life-support, and begin to find its legs.

Marketing & Sales

Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy

A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.