TBDcustomer segments
Capital
Why Home Partners Of America Suits Blackstone SFR Re-entry
In its $6 billion acquisition of HPA, Blackstone adds a "doing-well-by-doing-good" dimension to a shrewd, opportunistic position in the hot single-family-rental market.
Marketing & Sales
Kids Go Missing In Action As American Households Change
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Land
Moving Targets: Rather Than Predict And Bet, Listen And Learn
Winners and losers in the land game are placing big money on work-from-anywhere trends that may or may not hold in a mid-term future business scenario.
Marketing & Sales
Data-Tude: Here's 3 Hidden Secrets On Online Consumers
Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.
Capital
Why Home Partners Of America Suits Blackstone SFR Re-entry
In its $6 billion acquisition of HPA, Blackstone adds a "doing-well-by-doing-good" dimension to a shrewd, opportunistic position in the hot single-family-rental market.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer segments
Capital 06.23.21
Why Home Partners Of America Suits Blackstone SFR Re-entry
In its $6 billion acquisition of HPA, Blackstone adds a "doing-well-by-doing-good" dimension to a shrewd, opportunistic position in the hot single-family-rental market.
Marketing & Sales 06.16.21
Kids Go Missing In Action As American Households Change
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales 06.15.21
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Land 06.07.21
Moving Targets: Rather Than Predict And Bet, Listen And Learn
Winners and losers in the land game are placing big money on work-from-anywhere trends that may or may not hold in a mid-term future business scenario.
Marketing & Sales 04.18.21
Data-Tude: Here's 3 Hidden Secrets On Online Consumers
Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.
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