TBDcustomer segmentation
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Leadership
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
Architecture
How Builders Could Miss Where The Money Is Through 2030
Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.
Leadership
Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results
Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.
Marketing & Sales
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer segmentation
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Leadership 12.07.21
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
Architecture 10.22.21
How Builders Could Miss Where The Money Is Through 2030
Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.
Leadership 10.11.21
Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results
Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.
Marketing & Sales 09.29.21
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
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