TBDcustomer segmentation
Marketing & Sales
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Land
M.D.C. Antes $117 Million For Nashville's The Jones Company
Led by ceo Ken Stricker, The Jones Company combination catapults Richmond American to a top-5 share of one of the nation's hottest job markets, and a pandemic era rockstar among migration magnets.
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Leadership
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
Architecture
How Builders Could Miss Where The Money Is Through 2030
Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer segmentation
Marketing & Sales 04.26.22
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Land 04.25.22
M.D.C. Antes $117 Million For Nashville's The Jones Company
Led by ceo Ken Stricker, The Jones Company combination catapults Richmond American to a top-5 share of one of the nation's hottest job markets, and a pandemic era rockstar among migration magnets.
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Leadership 12.07.21
Factor Gen Z Stress Into Home Demand, Skilled Worker Futures
Here are seven simple words that can — and must — cut through the fallacies and myths regarding why young people choose livelihoods other than the building and community development trades.
Architecture 10.22.21
How Builders Could Miss Where The Money Is Through 2030
Here's evidence that current investments in homes and communities that integrate livable design, universal design, and home health technology may fall short of the enormous opportunity.
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