TBDcustomer segmentation
Capital
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
Marketing & Sales
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
Marketing & Sales
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Land
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer segmentation
Capital 01.04.23
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
Marketing & Sales 12.02.22
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
Marketing & Sales 11.30.22
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Land 11.18.22
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
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