TBDcustomer segmentation
Marketing & Sales
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
Marketing & Sales
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Land
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Land
Grand Oak Strikes Again On The M&A Front, Landing N.C. Operator
Atlanta-based Grand Oak Builders acquires its fourth 2022 private homebuilding operator, Youngsville, N.C.-based Winslow Custom Homes. Here's what you need to know.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer segmentation
Marketing & Sales 12.02.22
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
Marketing & Sales 11.30.22
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Land 11.18.22
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Land 10.21.22
Grand Oak Strikes Again On The M&A Front, Landing N.C. Operator
Atlanta-based Grand Oak Builders acquires its fourth 2022 private homebuilding operator, Youngsville, N.C.-based Winslow Custom Homes. Here's what you need to know.
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