TBDcustomer segmentation
Marketing & Sales
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Leadership
Adaptability Master Class: Toll Brothers' Blueprint For 2025
Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Land
Rosewood Communities Buy Nets UHG A Move-Up Platform
25-year old Rosewood's Upstate South Carolina products and land positions diversify Great Southern's affordable core legacy offerings, and give it positions more shielded from near-term price- and interest-rate-sensitive turbulence.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer segmentation
Marketing & Sales 01.08.25
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Leadership 12.10.24
Adaptability Master Class: Toll Brothers' Blueprint For 2025
Toll Brothers redefines resilience by scaling luxury personalization, balancing efficiency with customer choice, and leveraging affluent buyer demand in a volatile market.
Marketing & Sales 06.24.24
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Land 10.27.23
Rosewood Communities Buy Nets UHG A Move-Up Platform
25-year old Rosewood's Upstate South Carolina products and land positions diversify Great Southern's affordable core legacy offerings, and give it positions more shielded from near-term price- and interest-rate-sensitive turbulence.
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