TBDcustomer satisfaction
Marketing & Sales
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
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Cecilian Partners
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Marketing & Sales
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Leadership
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
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Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer satisfaction
Marketing & Sales 02.22.22
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Marketing & Sales 11.03.21
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Leadership 10.20.21
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales 09.29.21
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
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