TBDcustomer experience
Marketing & Sales
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
Marketing & Sales
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Leadership
Back To The Future: Lessons To Be Learned On Value That's Timeless
4,000 years before any acronym described ties between merchants, society members, the planet, and government, the roots of E.S.G's stakeholder value cycle can be detected in rules of everyday life.
Leadership
Homebuyers' Needs, Present And Future, Form A Basis For ESG Aims
Timeless value ... it's the one promise a homebuyer choosing now as the right time to spring for a new home can trust in his, her, their builder.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer experience
Marketing & Sales 02.17.23
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
Marketing & Sales 10.28.22
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Leadership 08.25.22
Back To The Future: Lessons To Be Learned On Value That's Timeless
4,000 years before any acronym described ties between merchants, society members, the planet, and government, the roots of E.S.G's stakeholder value cycle can be detected in rules of everyday life.
Leadership 08.24.22
Homebuyers' Needs, Present And Future, Form A Basis For ESG Aims
Timeless value ... it's the one promise a homebuyer choosing now as the right time to spring for a new home can trust in his, her, their builder.
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