TBDcustomer experience
Leadership
Toll Brothers' Choice-At-Scale Spec Pivot Fits A 'Life Happens' Buyer
By offering flexibility, personalization, and efficiency, homebuilders can tap into this resilient segment and sustain growth even in a challenging market environment, overcoming that "deferral mindset."
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation HomeBuilder Systems
Leadership
CX Investments Now Will Pay Long-Term Business Dividends
It takes people, trusted partners, training, data, information technology, and plain-old care to take pain out of a new-home purchase. Here’s why it’s worth it.
Together with
Westwood Insurance Agency
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer experience
Leadership 08.22.24
Toll Brothers' Choice-At-Scale Spec Pivot Fits A 'Life Happens' Buyer
By offering flexibility, personalization, and efficiency, homebuilders can tap into this resilient segment and sustain growth even in a challenging market environment, overcoming that "deferral mindset."
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Leadership 07.11.24
CX Investments Now Will Pay Long-Term Business Dividends
It takes people, trusted partners, training, data, information technology, and plain-old care to take pain out of a new-home purchase. Here’s why it’s worth it.
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales 05.17.24
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
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