TBDcustomer centricity
Leadership
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Architecture
Delicate Balance: Privacy And Connectedness Both 'Must Have'
Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Leadership
Root Causes: Future-Fit Building Firms Reset Who's A Customer
In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer centricity
Leadership 02.03.22
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Architecture 02.02.22
Delicate Balance: Privacy And Connectedness Both 'Must Have'
Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Leadership 11.23.21
Root Causes: Future-Fit Building Firms Reset Who's A Customer
In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.
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