TBDcustomer centricity
Leadership
Proactive, Preventative Steps To Lower Owners' New Home Costs
Since the calculus of monthly payments comes down to dollars and cents — and where the cutoff and tolerance limits are, especially for first-time homebuyers — savings tactics at every turn become critical selling points.
Together with
Westwood Insurance Agency
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Together with
New Home Star
Leadership
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Together with
Westwood Insurance Agency
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Together with
Westwood Insurance Agency
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer centricity
Leadership 06.22.23
Proactive, Preventative Steps To Lower Owners' New Home Costs
Since the calculus of monthly payments comes down to dollars and cents — and where the cutoff and tolerance limits are, especially for first-time homebuyers — savings tactics at every turn become critical selling points.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Marketing & Sales 06.08.23
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Leadership 05.18.23
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
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