TBDcustomer centricity
Marketing & Sales
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Hayden Homes Unveils a Revolutionary Digital Platform Redefining Home Shopping, Design, and Purchase. Here's our exclusive analysis.
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
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Audience Town
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer centricity
Marketing & Sales 11.13.24
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Hayden Homes Unveils a Revolutionary Digital Platform Redefining Home Shopping, Design, and Purchase. Here's our exclusive analysis.
Marketing & Sales 08.21.24
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales 05.17.24
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
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