TBDcustomer care
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Capability and Culture
Stiffer Headwinds Begin To Distance Better Firms From Peers
The capability to improve, in good times or bad, will hinge on enterprises' ability to blend cultural and data transformation to zero in best on undeterred homebuyers' pursuit of value.
Together with
Constellation Homebuilder Systems
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership
Fret Less, Focus More On Buyers Market Volatility Won't Deter
Cost shocks have upended both consumer households and business operations. The level-set ahead will no doubt trace to a timeless well-spring: Value.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer care
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Capability and Culture 09.21.22
Stiffer Headwinds Begin To Distance Better Firms From Peers
The capability to improve, in good times or bad, will hinge on enterprises' ability to blend cultural and data transformation to zero in best on undeterred homebuyers' pursuit of value.
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership 05.19.22
Fret Less, Focus More On Buyers Market Volatility Won't Deter
Cost shocks have upended both consumer households and business operations. The level-set ahead will no doubt trace to a timeless well-spring: Value.
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