TBDconsumer trends
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Land
Lennar Shakes Up Utah Market With Bold St. George Expansion
Lennar is entering the fast-growing St. George market with its new La Spazio community, bringing innovative designs and a strategic approach that could reshape local competition. Here's how Lennar plans to scale, take share, and change the balance of local market power over the next decade.
Leadership
The Value of Price Transparency In Today’s Homebuying Journey
As the insurance market continues to struggle with higher prices and fewer options, the stress of buying a home is amplified. Top professionals in the building industry can recognize this heightened anxiety and leverage strategies to ease customer fears.
Together with
Westwood Insurance Agency
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation Homebuilder Systems
Leadership
How Buyers Navigate A Trickier Homeowners Insurance Era
With affordability as a key driver – especially among entry-level, first-time buyers – a clear, cost-effective, and reliable insurance solution becomes its own force factor.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
consumer trends
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Land 10.03.24
Lennar Shakes Up Utah Market With Bold St. George Expansion
Lennar is entering the fast-growing St. George market with its new La Spazio community, bringing innovative designs and a strategic approach that could reshape local competition. Here's how Lennar plans to scale, take share, and change the balance of local market power over the next decade.
Leadership 09.30.24
The Value of Price Transparency In Today’s Homebuying Journey
As the insurance market continues to struggle with higher prices and fewer options, the stress of buying a home is amplified. Top professionals in the building industry can recognize this heightened anxiety and leverage strategies to ease customer fears.
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Leadership 07.27.23
How Buyers Navigate A Trickier Homeowners Insurance Era
With affordability as a key driver – especially among entry-level, first-time buyers – a clear, cost-effective, and reliable insurance solution becomes its own force factor.
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