TBDconsumer sentiment
Leadership
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
Architecture
Kitchens Stir the Pot: Post-Covid Consumer Desires Revealed
The New Home Trends Institute, the new consumer-insights unit of John Burns Real Estate Consulting, shares what people want in 2021 kitchens in a TBD exclusive.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer sentiment
Leadership 07.18.22
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
Marketing & Sales 05.13.22
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales 03.21.22
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership 02.28.22
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
Architecture 06.14.21
Kitchens Stir the Pot: Post-Covid Consumer Desires Revealed
The New Home Trends Institute, the new consumer-insights unit of John Burns Real Estate Consulting, shares what people want in 2021 kitchens in a TBD exclusive.
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