TBDconsumer sentiment
Leadership
Builder Confidence Rises, But Economic Storm Clouds Hover
Optimism for 2025 grows, but affordability, rising insurance costs, and volatile market signals demand sharper focus. Stay closer than ever to your customer.
Leadership
When Bad News Is Good News, It's Time Builders Buckled Up
A pre-pandemic "normal," feeding into a break-out generational demographics-driven mid-decade for market-rate homebuilding, continues to be what we hear most often as the "ear-to-the-ground" scenario of choice among homebuilding operators.
Capital
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
Leadership
Capitulation, Yes, But Resignation? Not Happening
Sentiment is not the same as resolve. Sentiment is not the same as determination and cunning, and a next-batch of survival steps many homebuilders know by heart.
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer sentiment
Leadership 10.17.24
Builder Confidence Rises, But Economic Storm Clouds Hover
Optimism for 2025 grows, but affordability, rising insurance costs, and volatile market signals demand sharper focus. Stay closer than ever to your customer.
Leadership 11.03.23
When Bad News Is Good News, It's Time Builders Buckled Up
A pre-pandemic "normal," feeding into a break-out generational demographics-driven mid-decade for market-rate homebuilding, continues to be what we hear most often as the "ear-to-the-ground" scenario of choice among homebuilding operators.
Capital 03.23.23
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
Leadership 11.16.22
Capitulation, Yes, But Resignation? Not Happening
Sentiment is not the same as resolve. Sentiment is not the same as determination and cunning, and a next-batch of survival steps many homebuilders know by heart.
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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