TBDconsumer intelligence
Marketing & Sales
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Together with
Cecilian Partners
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Marketing & Sales
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Marketing & Sales
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
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Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer intelligence
Marketing & Sales 02.22.22
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Marketing & Sales 12.09.21
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Marketing & Sales 09.29.21
Demand As Builders, Developers, And Investors Knew It, Is Evolving
Economics housing demand, and consumer demand for homes have begun to decouple, and by 2030, demographics-as-destiny will be a bygone business and investment pillar.
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