TBDconsumer intelligence
Marketing & Sales
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Together with
Audience Town
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Leadership
C-Level Set: Homebuilding's Top Strategists' 2022 Pay Packages
20 public homebuilding companies' chief strategists -- 28 C-suite executives in all -- earned $424 million in 2022 cash, stock, options, perq compensation. Here's how they come out in The Builder's Daily rankings.
Together with
FTS
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Capital
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer intelligence
Marketing & Sales 11.12.24
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Leadership 07.07.23
C-Level Set: Homebuilding's Top Strategists' 2022 Pay Packages
20 public homebuilding companies' chief strategists -- 28 C-suite executives in all -- earned $424 million in 2022 cash, stock, options, perq compensation. Here's how they come out in The Builder's Daily rankings.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Capital 01.04.23
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
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