TBDconsumer data
Leadership
Unpacking Cancellations As The Market Anticipates Next Fed Bump
The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.
Leadership
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
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EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer data
Leadership 07.22.22
Unpacking Cancellations As The Market Anticipates Next Fed Bump
The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.
Leadership 06.30.22
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Marketing & Sales 05.13.22
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales 03.21.22
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership 02.28.22
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
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