TBDconsumer data
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Technology
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Technology
Flux Is Not An Option ... How Homebuilders Manage It Is
When business variables seem each to be channeling their inner VIX index, and when each of those operational spinning plates bears directly on outcomes for every other priority area, agility and resilience emerge as anything but fodder for the B.S. detector.
Together with
Constellation Homebuilder Systems
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer data
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Technology 12.10.23
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Technology 06.01.23
Flux Is Not An Option ... How Homebuilders Manage It Is
When business variables seem each to be channeling their inner VIX index, and when each of those operational spinning plates bears directly on outcomes for every other priority area, agility and resilience emerge as anything but fodder for the B.S. detector.
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