TBDcommon data
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
Technology
To 'Make Hay While The Sun Shines,' It's Real-Time Or Bust
The moment a trend appears to have taken clear hold on what's coming next, and what should come after that, wait five minutes. Like as not, the complexion may look entirely different.
Together with
Constellation Homebuilder Systems
Technology
Builders Prepped For Bumpy Times; Now They Need Agility To Ride Them Out
With volatility running off the charts, trying, learning, and refining so that your team can secure gains without backsliding and avoid populating missteps into a process that must happen fast and work right the first time is a table-stakes condition of survival.
Together with
Constellation Homebuilder Systems
Technology
Whether Good Signs Build Mojo Or Return To Hibernation, Prepare
All a strategist can do now is to recognize the hard work and thus far successful efforts of their teams in the face of stiff headwinds, and brace for what's ahead, come what may.
Together with
Constellation Homebuilder Systems
Technology
Navigating Five Moving Targets Essential To 2023's Selling Season
A constantly-refreshed, scrubbed, and synched up set of operating and decision-support data becomes a staying power must-have in tricky cost, pricing, borrowing, and planning market conditions.
Together with
Constellation Homebuilder Systems
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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common data
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Technology 04.12.23
To 'Make Hay While The Sun Shines,' It's Real-Time Or Bust
The moment a trend appears to have taken clear hold on what's coming next, and what should come after that, wait five minutes. Like as not, the complexion may look entirely different.
Technology 03.20.23
Builders Prepped For Bumpy Times; Now They Need Agility To Ride Them Out
With volatility running off the charts, trying, learning, and refining so that your team can secure gains without backsliding and avoid populating missteps into a process that must happen fast and work right the first time is a table-stakes condition of survival.
Technology 02.22.23
Whether Good Signs Build Mojo Or Return To Hibernation, Prepare
All a strategist can do now is to recognize the hard work and thus far successful efforts of their teams in the face of stiff headwinds, and brace for what's ahead, come what may.
Technology 01.25.23
Navigating Five Moving Targets Essential To 2023's Selling Season
A constantly-refreshed, scrubbed, and synched up set of operating and decision-support data becomes a staying power must-have in tricky cost, pricing, borrowing, and planning market conditions.
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